5 Things to Know About Motion Graphics and Content Marketing

The Internet has changed the way that businesses market their products and services, making options like content marketing and motion graphics the necessary step for a competitive edge. While tried and true traditional options still exist, the proliferation of websites, social media, and video sharing formats changed the way that it was efficient to deliver information about a company. Content marketing is centered around providing relevant and helpful information about a topic that provides education to the viewer. The hope is that they will have a need, perform an online search for answers, find the solution in a posted video, blog, or website, then turn to the company as an expert in the field and make a purchase. One way to improve the look of videos and posted content is to use motion graphics, which animates text and images to make them both catchy and professional.

1. Content marketing is wordy, which can be minimized by motion graphics

Often, content marketing efforts are wordy by their nature. Information about a topic is being presented to the public and that can need explanations, examples, and a lot of verbal support. With the right animation, that wordiness can be minimized. Some content can be presented in popup text boxes, or screens with animated text. With or without a voiceover, this approach can be captivating and have a better impact on the viewer than a speaking person alone.

2. Motion graphics can effectively present difficult content

If the idea or subject of the video is difficult to understand, than animation might make the description easier to grasp. Most people learn better with a visual aid. The new product a company is attempting to promote can be rendered in a drawing that rotates or shows its function as a person describes it. A new service provided by a firm can be explained with animated images that better exemplifies the qualities that the video attempts to portray for the company.

3. Professional or in-house options exist

A few years ago, only highly-talented graphic artists could create animation for videos. Now, software that is readily available for marketing departments can be purchased and used by staff in-house. Often, these include ready-made stock images, or various plug-ins that layer an image to give a 3D effect, which makes the image stand out. Of course, for a full range of customizable motion graphics, the best option is a professional service.

4. The content should guide the animation

The key to any video being successful is for it to be entertaining, but relevant and succinct. Even a good thing like motion graphics can be abused and end up creating a mess of a video. Allow the animation to be guided by the content, tone, and targeted audience. Research how to best portray the information and how to draw attention to what is most important.

5. Videos are already a powerful way to share content

Videos have always been an effective way to share information. Before the Internet, that could only be done through television commercials. Now, any company can create relevant and original content in the form of a video and share it on their own website, through social media, or on a video sharing site. Since more people are using videos now, it is important that yours stands out. Motion graphics can provide that extra layer of entertainment to make the viewer click and stay, and then take the action you seek.